Well Crafted NC: The history, business, and culture of North Carolina beer

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SouthEnd Brewing Company

Location is everything they say or at least your dad does when buying a house. So when it came to opening a brewery, dad and son, Eric and Seth, wanted to create a location that felt like the perfect place to relax, have a beer, grab a bite, and strike up a conversation. Whether you’re celebrating a new job or griping about your old boss, SouthEnd would be the place to do both.


Oral history interview with William Brown (2020)

SouthEnd Brewing opened at 117 W Lewis Street in Greensboro North Carolina in November of 2019. William Brown is the head brewer at SouthEnd, and discusses his time in the industry, beer tourism, and what makes SouthEnd a unique addition to the brewing industry in Greensboro.

View the William Brown oral history interview.

SouthEnd Brewing Company Archive