Breweries often serve as a catalyst for revitalization and community development, but they are also small businesses operated by individual entrepreneurs. Collaboration within the industry is common, but collaboration on regional tourism marketing is not. With this project, UNC Greensboro partners from the University Libraries (Well Crafted NC) and the Bryan School of Business and Economics will work with the Triad Brewers Alliance and its members to preserve their history, develop their stories, and build a regional marketing plan promoting the Triad as a craft beer destination based on those stories.
This three year project is funded by a 2019 Community-Engaged Pathways and Partnerships Collective Scholarship Fellows Award from the UNC Greensboro Institute for Community and Economic Engagement.